Visual Identity and Social Media |2020

Project Done for- Bifrost Studios

Client- Shrians Jewels

Logo Design- Riya Kumari

Mentor- Tejal Tunge, Tarunika Gaur

Timeline- September- November 2020

Founded in the latter half of the 1980s, Shrians Jewels has earned distinction as creators of exceptional Diamond and Royal Polki Jewelry. Situated in Defense Colony, Delhi, Shrians has gained prominence for its remarkable collection of designer creations, captivating enthusiasts in South India, the UAE, and worldwide.

Drawing inspiration from the sophistication embedded in the jewelry designs and the magnetic aura of the brand's founders, we crafted an identity that seamlessly blends modernity with a representation of the brand's core values.

Embodying the charm of every female that wears Shrians, we created the “Lady of Shrians”. Pairing it with a serif font and a sophisticated bronze gradient, she is all about confidence and effortless style.

Project Brief

To create a new brand identity for the brand, and create Social Media collaterals for the brand.

Brand's existing logo

Rebranded Logo and Collaterals

The Keywords provided by the brand were Elegant, Sleek, Modern and sophisticated.

Assets

Patterns

Seamless patterns were created from the logo motif to be used as Branding assets for Social Media, Product Packaging and other Collaterals.

Creative Retainership- Social Media Posts

Exhibit Collaterals

Show Invite

View the Live Project here!