Packaging Design | 2020

Project Done for- Bifrost Studios

Client- Royal Green

Packaging Design- Riya Kumari

Mentor- Tejal Tunge, Tarunika Gaur

September 2020

Hailing from Gurugram, ADS Spirit's stands as a prominent indigenous liqueur brand in India. Renowned for their signature blends like Royal Green and The Generation, they have carved a niche in the market.

In celebration of Diwali '20, ADS embarked on crafting an exclusive Limited Edition Gift Box for Royal Green. The theme was to embrace the "Vocal For Local". With this concept at the forefront, the decision was made to integrate kalamkari art into the packaging. This artistic approach aimed to maintain a hand-drawn aesthetic, serving as a homage to the brand's roots and its homegrown essence.

Attention-grabbing, flamboyant and remarkable were a few attributes that the client was looking for, which is exactly the kind of character we tried to bring to the design.

Illustration

View the live project here!