Brand Identity and Marketing | 2024

Client- Growing Smiles Pediatric Dentistry

Design- Riya Kumari

Timeline- January 2024

Growing Smiles is a Pediatric Dentistry located in Powai, Mumbai. This project focused on creating a brand identity for the clinic to establish a visual language that exudes warmth and professionalism while maintaining a child-friendly appeal.

Brand Voice-

Child-friendly, Playful

Quirky and Cheerful

Nurturing and Trustworthy

Branding

The Logotype for 'Growing Smiles' is a custom Typeface with incorporated visual elements. This is done to increase brand awareness and recognition. The quirky yet easy to read letters make it perfect for the younger target audience and swiftly catches their attention.

The Typography is a fine balance between a bold display font and a lighter, high-legibility font which is clean, modern, and simple.

The Colour Scheme is selected considering the clinic's kid-first nature. The overall theme revolves around the jungle, and this combination of bright, colourful colours is used with green as the primary colour. The colours when put together have a high contrast and tonal value, which helps aid kids' cognitive development.

These vector illustrations are used as primary focal points in the branding. Adhering to the jungle theme, it includes illustrations of various animals, flora and fauna.

Marketing Collaterals